Kale | Kalegends Internship Program
Kale Group pioneered the formation of the ceramics industry in Turkey and has become an industry giant internationally with its investments.
They encourage young talents to be the legend of their own career stories and support them with career education and growth opportunities with a visionary and old-established company.
The castle icon from the Kale logo was utilized as a graphic element and visual language was built upon it. In addition, custom isometric pieces were developed based on their brutal architecture building's top view. Finally, the Key Art was underpinned with a custom isometric typeface design.
Poster sets were created to engage with young talents. An adventure game-themed visual language was designed to show how Kale embraces their employees step by step growth and opens up space for them.
